[{"data":1,"prerenderedAt":34},["ShallowReactive",2],{"blog-lead-scoring":3,"blog-draft-lead-scoring":13,"blog-structure-lead-scoring":14,"BlogArticleBody_onFBDnFjYop1AMoZUv0kNj8PUp9KXv5orGymYjlCTw":29},{"path":4,"title":5,"description":6,"banner":7,"bannerAlt":8,"publishedAt":9,"updatedAt":10,"author":11,"noindex":12},"\u002Fblog\u002Flead-scoring","Lead Scoring: Which Firmographic and People Fields Matter","The six fit fields behind a B2B lead score, how fast each decays (4.8% of professionals change job per quarter), and why to re-score on events, not dates.","\u002Fimages\u002Fblog\u002Flead-scoring\u002Fbanner.webp","","2023-09-29","2026-09-13","Julien K.",false,null,{"wordCount":15,"faq":16},1608,[17,20,23,26],{"question":18,"answer":19},"Which fields should a B2B lead scoring model use?","\u003Cp>Six fit fields do most of the work: company headcount, industry, seniority, job title, location and technology stack. Add engagement (what the lead did with you) and intent (what they are doing in the market) to refine within the fit bands. Data for the fit fields comes from a company data and people data API rather than from your own systems.\u003C\u002Fp>",{"question":21,"answer":22},"How often should lead scores be recalculated?","\u003Cp>On events rather than on a schedule. In technology industries, around 4.8% of professionals change job or company each quarter (about 18% a year), so any fixed schedule leaves a growing share of scores pointing at jobs people no longer hold. Subscribe to changes and re-score the records that moved.\u003C\u002Fp>",{"question":24,"answer":25},"Is job title or company size more important?","\u003Cp>Company size decides whether you can sell at all; title decides whether you are talking to the right person. Size is the stronger gate, title the faster-decaying field. Score both, refresh title more often.\u003C\u002Fp>",{"question":27,"answer":28},"What is the difference between lead scoring and lead routing?","\u003Cp>Scoring ranks leads; routing assigns them. They should run on the same fields, so that a lead's segment and its owner never disagree, and a change in score should trigger a change in routing.\u003C\u002Fp>",["Island",30],{"key":31,"result":32},"BlogArticleBody_onFBDnFjYop1AMoZUv0kNj8PUp9KXv5orGymYjlCTw",{"head":33},{},1792662614214]