Blueflame - Launched a High-Impact LinkedIn Campaign

The Company

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Charlie Jarman is a Director at a UK-based Digital Marketing Agency that specializes in lead generation for clients across various industries. As part of expanding their multichannel offering, the agency wanted to bring LinkedIn outreach into the mix — but needed a reliable way to connect email leads with LinkedIn profiles, especially when many addresses were personal (e.g., @gmail, @yahoo).

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The Challenge

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While the agency had built strong client lead lists using email capture strategies, a new campaign goal required something extra: LinkedIn URLs to enable connection requests, retargeting, and messaging.

• Many email addresses were personal
  Without corporate domains, identifying LinkedIn profiles was nearly impossible manually.
• Manual lookup wasn’t scalable
  The team needed an efficient, automated way to enrich thousands of records.

“We had the emails, but many were personal. We wanted to approach leads professionally via LinkedIn — that’s where Reverse Contact came in.”

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The Solution

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The agency turned to Reverse Contact to enrich their email lists and match each contact to their LinkedIn profile.

• High match rates on freemail addresses
  Reverse Contact’s strength in Gmail/Yahoo matching allowed the team to enrich a large portion of their list.
• Fast setup and intuitive platform
  The tool was easy to onboard with, and results came back quickly — making it suitable even for tight client deadlines.
• Responsive support team
  When questions came up, Reverse Contact’s support helped the team stay on track with quick, helpful answers.

“It was quick and simple to get started. Their support responded to my queries quickly and effectively.”

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The Results

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• Significant match rate on the email list
  A large percentage of emails — including freemail domains — were successfully linked to LinkedIn profiles.
• Successful LinkedIn outreach campaign
  With enriched data, the agency ran a high-performing LinkedIn campaign that wouldn't have been possible otherwise.
• Improved ROI for client campaigns
  The LinkedIn component enhanced the value and effectiveness of the agency’s lead generation offering.

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“We received a significant percentage of our list’s LinkedIn URLs and have been able to run a very successful campaign on the LinkedIn platform thanks to this data!”
– Charlie Jarman, Director, Digital Marketing Agency

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Conclusion

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With Reverse Contact, Charlie and his team unlocked LinkedIn as a reliable lead generation channel — even from personal email lists. The enriched data allowed them to deliver better results for clients while expanding their service offering.

If you're running lead-gen campaigns and want to add LinkedIn to your mix, this is how to bridge the gap between email and professional identity.