CallPrep - Build a SaaS for sales meeting

The Company

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CallPrep is a B2B SaaS platform that helps sales teams prepare for meetings faster and smarter. By turning raw prospect data into concise, actionable one-pagers, CallPrep ensures reps go into every meeting armed with relevant insights and a personalized game plan. The platform is trusted by fast-scaling sales teams who value speed, accuracy, and strategic execution.

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The Challenge

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Accurate preparation was CallPrep’s core value—but sourcing high-quality data from an email address remained a bottleneck.

CallPrep had previously relied on a mix of Google searches, OSINT tools, and custom scripts for reverse email lookups to identify LinkedIn profiles and build prospect summaries. However:

• The results were often incomplete or outdated
• Maintenance of custom scrapers and servers became a technical burden
• Accuracy issues impacted the quality of one-pagers and sales insights

This manual and fragile workflow slowed down client onboarding and undermined the product experience.

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The Solution: Reverse Contact Integration

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CallPrep integrated Reverse Contact to automate and scale its reverse email lookup process. Within days, the team had access to a reliable, plug-and-play API that consistently returned high-quality LinkedIn data with minimal setup.

Reverse Contact enabled CallPrep to:

• Replace custom scraping tools with a stable, off-the-shelf solution
• Enrich email addresses with LinkedIn URLs and profile data in seconds
• Feed the enriched data into one-pager templates automatically

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"Reverse Contact became a foundational piece of our product. It works out of the box, and we no longer have to worry about maintaining scripts or chasing unreliable data sources."
– Bhavesh Kotwani, Founder of CallPrep

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Implementation Workflow

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1. Email input from client CRM or meeting invite
2. API call to Reverse Contact to find LinkedIn profile and enrich with available public data
3. Auto-generation of one-pager, including company overview, role summary, and LinkedIn insights
4. Delivery of PDF or dashboard-ready prep doc to sales rep

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The Results

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60% faster prep time per meeting
What used to take 10–15 minutes of manual searching per contact now takes less than 5.

95% match rate on enriched email addresses
The team gained near-instant access to verified LinkedIn profiles, significantly improving the completeness of one-pagers.

$5,000+/year saved on server maintenance and in-house tooling
By removing custom OSINT pipelines, CallPrep reduced infrastructure and development overhead.

Increased client satisfaction
Customers reported improved call outcomes and better-prepared teams, leading to increased retention and upsell opportunities.

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Takeaway for B2B SaaS Teams

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If you're building a product that requires person-level enrichment or prep automation:

• Don't rely on unstable scrapers or outdated open-source datasets
• Use Reverse Contact to enrich emails at scale with consistent and compliant data
• Focus your engineering resources on what differentiates your product—not on reinventing enrichment

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Conclusion

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By embedding Reverse Contact into its core workflow, CallPrep eliminated inefficiencies, improved data reliability, and delivered a better experience to sales teams.

The partnership continues to evolve, with CallPrep exploring more advanced integrations and custom features to stay ahead in the fast-changing B2B sales enablement space.