Hyperstarter - Boost Email Personalization and Deliverability

The Company

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Hyperstarter, founded by Giles Dawe, is a crowdfunding marketing agency that helps project creators launch and scale their campaigns with impactful digital strategies. Email remains one of their primary tools for nurturing leads and converting interest into action.

But until recently, Hyperstarter faced a key challenge: knowing who was actually behind the email addresses they were collecting.

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The Challenge

While Hyperstarter’s landing pages generated a steady flow of email signups, those emails came with no additional context — no first name, no company, no LinkedIn profile.

• Campaigns lacked personalization, reducing engagement
• Deliverability suffered due to generic messaging
• Manual enrichment was too time-consuming and unsustainable

“We could collect email addresses, but had no idea who these people were. It made it hard to personalize campaigns or engage meaningfully.”

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The Solution

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Hyperstarter adopted Reverse Contact and connected it to their Mailchimp workflow via Zapier, enabling a fully automated enrichment process.

• Uploaded emails collected via Mailchimp
• Used Reverse Contact to retrieve first names and other identifying details
• Built a Zapier automation to sync enriched data seamlessly
• Created personalized email campaigns with higher deliverability

“Reverse Contact allowed us to upload emails and retrieve first names automatically via Zapier. It streamlined everything and saved us hours of manual effort.”

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The Results

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• Improved email personalization
  Including first names led to more relevant, human emails — increasing open rates and engagement.
• Better deliverability and inbox placement
  More targeted emails helped bypass spam filters and boosted performance.
• Higher campaign efficiency
  Automated enrichment and segmentation allowed the marketing team to focus on strategy rather than data entry.
• Stronger lead quality
  With more identifiable contacts, Hyperstarter could segment better and prioritize high-value leads.

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“With Reverse Contact, our data became more specific and targeted. Our open rates improved, and our overall campaign performance increased significantly.”
– Giles Dawe, Founder & CEO, Hyperstarter

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Conclusion

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By enriching email contacts with Reverse Contact, Hyperstarter transformed its marketing from generic to personal — and saw immediate results in both deliverability and engagement. For any agency relying on email to convert interest into action, this is a low-effort, high-return upgrade.

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