Masteos - Design a targeted marketing campaign

The Company

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Masteos is a full-service rental investment agency that supports individuals throughout the entire investment lifecycle—from sourcing and acquiring properties to managing renovations and furnishing. By offering a turnkey solution, Masteos has democratized real estate investment, helping more private investors confidently grow their wealth through rental properties.

Whether the client is a corporate executive or a small business owner, Masteos makes property investing accessible and scalable.

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The Challenge: Identifying Customers Behind Personal Emails

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Many of Masteos’ leads came through personal email addresses (e.g., Gmail, Yahoo), making it difficult to determine:

• Who the user actually was (name, role, employer)
• Their income level or investment potential
• How to segment and personalize follow-up marketing

Without a way to enrich these leads, Masteos had to rely on mass campaigns that lacked the personalization needed to convert high-value prospects effectively.

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The Solution: Reverse Contact-Powered Segmentation and Ad Targeting

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Masteos integrated Reverse Contact into their data pipeline to transform vague email addresses into actionable profiles. Using Reverse Contact, they were able to:

• Enrich contact data with LinkedIn profiles, job titles, company info, and estimated revenue range
• Segment users into clear customer personas
• Tailor paid ads, email campaigns, and sales follow-up based on these insights

"With Reverse Contact, we moved from generic marketing to targeted, data-backed campaigns. Now we truly understand who our clients are—and how to reach them."
– Thierry Vignal, CEO at Masteos

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The Results

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74,000 email addresses enriched
Out of 74,000 total contacts submitted:

• 57,559 were successfully matched with enriched data
• 27,992 were fully enriched with job title, company, and revenue-related info

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+48% of the database became fully segmentable
This allowed the marketing team to group leads by income tier, job role, and intent level.

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Significant increase in marketing ROI
With clearer audience segmentation, Masteos:

• Reduced ad spend waste by eliminating low-fit segments
• Ran personalized campaigns based on real personas
• Saw increased engagement rates on outbound campaigns and retargeting

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Elevated customer profiling for sales
Sales reps could now prioritize leads with stronger investment potential, leading to higher deal velocity and improved close rates.

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Takeaway for Real Estate & Investment Platforms

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If you rely on lead generation through personal emails and lack visibility into who your audience is:

• Reverse Contact allows you to transform basic contact data into high-quality buyer profiles
• Segment audiences by profession, income, and behavior
• Focus your efforts on targeted, high-ROI marketing, not blind outreach

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Conclusion

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With Reverse Contact, Masteos gained the clarity it needed to shift from mass marketing to a focused, revenue-driven strategy. Enriching 27,992 contacts wasn’t just a technical improvement—it unlocked a complete transformation in how they approach, engage, and convert real estate investors.

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