Internal Data Teams
Turn messy business records into a unified identity layer
Unify, enrich and activate B2B entities across your stack. Resolve duplicates, standardize schemas and keep freshness visible so teams can trust the warehouse.
- Resolve identities across CRM, marketing, billing, and product data.
- Enrich entities with structured people + company context.
- Choose freshness: live retrieval or database-backed speed.
- Deliver at scale via dataset exports or async webhooks.
Benefits
A unified identity layer for your internal stack
Resolve entities across systems, standardize schemas, and make freshness explicit so teams can trust the warehouse and activate clean data everywhere.
One source of truth for entities
Stop juggling multiple "versions" of the same person or company. Create consistent entity IDs and structured attributes.
Cleaner pipelines, better reporting
Reduce duplicates and broken joins. Improve attribution, segmentation, and analytics quality.
Designed for operational reliability
Build workflows that don't break under volume. Async delivery protects critical pipelines from real-time dependency.
| Reverse Contact vs Market options | Static Data Dump | Cached API | Manual Scraping | Reverse Contact |
|---|---|---|---|---|
| Freshness Control (Live vs Cached) | No | No | Yes | Yes |
| Searchable Database (Filters + Export) | Yes | Limited | No | Yes |
| Last-Updated Metadata per Entity | Limited | No | No | Yes |
| Confidence-First Matching | No | Limited | No | Yes |
| Realtime Triggers + Async Webhooks | No | No | No | Yes |
| Batch Backfill & Re-Enrichment | No | Limited | No | Yes |
| Product-Ready Schema (Clean, Structured Output) | No | Limited | No | Yes |
| Enterprise-Grade Compliance (GDPR-Ready) | No | Limited | No | Yes |
| High-Throughput Production Rate Limits | Yes | Limited | No | Yes |
| Dedicated Support + SLA Options | No | Limited | No | Yes |
| Coverage Transparency | No | Limited | No | Yes |
| Failure Handling & Retry Logic | No | Limited | No | Yes |
Use cases
How teams put this data to work
CRM deduplication & hygiene
Resolve identities and prevent duplicate records. Keep teams aligned on one entity per person/company.
Warehouse enrichment pipelines
Join structured B2B context into your tables. Improve segmentation, analytics, and downstream activation.
RevOps automation
Trigger routing and enrichment workflows at the right step. Keep processes reliable and observable.
Data activation across tools
Push unified entities back to CRM, marketing automation, or internal apps. Make data usable, not just stored.
Entity graph for AI and analytics
Link people ↔ companies ↔ roles ↔ activities. Create higher-value models and more reliable reporting.
Governance & provenance
Keep freshness and sourcing metadata visible. Make informed decisions about what data is safe to use.
Testimonials
Trusted by data-driven teams
Rated 4.6 out of 5from 107 reviews on G2“Our data team built an internal ops product with Reverse Contact. It improved identity resolution across systems and provided a reliable people & company layer.”
Ethan CarterData Team, Gitpod“We use Reverse Contact as a trusted data provider for our product inside our RevOps workflows. It helps our customers unify CRM records and enrich missing context...”
David BrombergCEO, Lantern“Reverse Contact provided a reliable identity resolution layer for our product. The API is straightforward, outputs are consistent, and match quality is strong.”
Lucas PerretHead of Product, lemlistCompliance
Compliance-by-design. Built to be defensible.
Reverse Contact is designed to support GDPR/CCPA-aligned data practices. We maintain clear sourcing principles, respect data subject rights, and prioritize accuracy over guesswork.
- GDPR
- CCPA
FAQ
Frequently Asked Questions
Can't find the answers to your questions? Reach out to us by clicking here.
What counts as B2B people data?
Structured professional information about individuals in a work context: name, current title, company, work history, education, skills, seniority, industry, and location. Reverse Contact returns all of these through the people data API in a single verified profile.
Which fields does your people data API return?
Identity, professional history, education, skills, languages, location, industry, seniority, social signals, and metadata like last-updated timestamps and confidence scores. Full schema in the Documentation.
How do you handle uncertain matches?
We return null instead of a best guess. Every response includes a confidence score so your product decides what to do with borderline matches. You can also raise the precision threshold in your request.
How fresh is the data?
Retrieve profiles live on demand for maximum freshness, or pull from our database for lower latency. Every response includes a last-updated timestamp.
How is this different from a reverse email lookup tool?
Lookup tools return a name and maybe a title. Our people data API returns a full structured B2B profile per person: identity, professional history, education, skills, location, and more, built to be embedded in products and workflows.
Is Reverse Contact compliant with GDPR and CCPA?
Yes. Compliance is built into how we collect and process data. Full documentation in the Trust Center.
The data layer behind your GTM engine
Access fresh people and company data through one API and power every enrichment, prospecting, and automation workflow.
- Profiles
- 800M+
- Refreshes / month
- 200M
- Response time (P95)
- 500ms